This is not an attempt at creating false scarcity or elite exclusivity, it is a response to the overabundance and ubiquity of mass produced scent. 

Fragrance should be incredibly intimate, marking personal relationships and experiences with a unique combination of olfactory signals. When a whole train car or gallery smells of the same linear ‘molecule’ or ampersand entangled notes, the magic of specificity and originality is lost. 

Each year a collection of artisan perfumes will be released in editions of 50. Each 30ml bottle comes with a unique identification number, with this you may reorder your signature scent even after all 50 available editions are sold out. This ensures that the possibility of walking into a party to find someone else wearing your signature scent will be statistically unlikely.